Selling imported typewriters in Italy over the course of three decades, during the ’50s ’60s and ’70s, must have been, for Remington Rand Italia, like carrying coals to Newcastle. Not only did they have to compete with the quality of Olivetti’s products, they had to compete with the quality of Olivetti’s advertising.

OlivettiOffertaLettera32-1-70

Still, if Remington Rand Italia’s advertising is anything to go by, they gave it a red hot go. Here (and above) are a few ads from my collection of old paper, pay attention now…

RemingtonSuper-RiterItaliaAd50

Remington Super-Riter (above and below) …

RemRandItalia-CheSiApre1-70`

A typewriter that opens? Why don’t all typewriters do this?

RemingtonPortatileItaliaAd50

The paint finish on these ’50s portables is about as fragile as the paper these ads were printed on. Here’s a more attractive ad for the same typewriter …

RemRandItaliaNatale1-70

This ad also had an unexpected bonus on the reverse side…

RemrandItaliaNataleRear55A page of beauty indeed!!

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